Privacy Policy and Cookie Usage of Pharmalat

Last Updated: October 18, 2024

Pharmalat is committed to protecting the privacy of all users visiting our website and responsibly using the information collected through our digital platforms. This privacy policy describes how we collect, use, and protect the personal information of our users, in compliance with applicable international laws, including e-commerce regulations in the United States, Canada, Mexico, and throughout Latin America.

 

1. Collection of Personal Information

When visiting our website, Pharmalat may collect and store the following personal information from users:

  • Personal Identification Data: Name, address, phone number, email, and any other information voluntarily provided during registration or when making a purchase.
  • Purchase History: Details of purchased products, including dates, amounts, and items bought.
  • Browsing and Device Data: IP address, approximate geographical location, type of device used, operating system, web browser, and visited pages.
  • Cookies: Small data files stored on the user’s device that allow our website to recognize returning visitors and improve the browsing experience.

By providing this information, the user gives explicit consent for the collection and processing of their data as outlined in this policy.

 

2. Ownership of Collected Information

All information collected through our website is the exclusive property of Pharmalat. We reserve the right to use this data for operational, commercial, and service improvement purposes, as well as for any other purposes described in this policy. Under no circumstances do we sell, rent, or trade the personal information of our users to third parties without their explicit consent.

 

3. Use of Collected Information

Personal data collected may be used for the following purposes:

  • Targeted Marketing and Advertising: We use the information to personalize ads and marketing communications that are relevant to the user, in collaboration with third parties such as Google, Facebook, and other advertising partners.
  • Service Improvement: To optimize the website’s functionality and performance by identifying possible errors and improving the user experience.
  • Order Processing: Relevant information for managing purchases, payments, and shipments.
  • Analytics and Reporting: We use analytical tools such as heatmaps and tracking pixels (including the Facebook pixel) to analyze user behavior on the site and improve our services.

 

4. Use of Cookies

Pharmalat uses cookies to optimize the user experience on our platform. Cookies allow us to:

  • Remember: user preferences to enhance navigation for future visits.
  • Collect: traffic and behavior data for performance analysis and improvements.
  • Provide: personalized advertising through the collection of browsing data and interactions with the website.

Users can choose to accept or reject cookies. However, accepting cookies is encouraged for a complete and personalized site experience. Users can delete cookies at any time from their browser settings, though this may affect site functionality.

 

5. Data Retention

Pharmalat will retain the user’s personal information for a maximum of two (2) years or until the user requests the deletion of their data as per the procedures outlined in this policy.

6. Information Security

Pharmalat employs advanced security measures, such as data encryption and restricted access to authorized personnel, to protect users’ personal information from unauthorized access, alteration, disclosure, or destruction.

 

7. Limitation of Liability Disclosure

Pharmalat implements all reasonable means to protect users’ personal data; however, we cannot guarantee absolute protection against system cyberattacks, unauthorized intrusions, or system vulnerabilities beyond our control. Consequently, Pharmalat is not responsible for information leaks resulting from such incidents, though we will always work to mitigate any possible damage. By using our website, the user acknowledges and accepts this limitation of liability.

 

8. User Rights

In accordance with international data protection laws, users have the following rights regarding their personal data:

  • Access: Users can request a copy of the personal information we have collected.
  • Correction: Users can request the correction or updating of incorrect or outdated information.
  • Deletion: Users can request the deletion of their personal data at any time, either through our platform or in writing at sac@pharmalat.net or [number phone].
  • Restriction of Processing: Users can limit the use of their data for specific purposes.